How to design a press release that is both published and effective
If you want to get your newswire press release published, and actually have it be effective, there are certain elements you’ll need to include.
When you’re designing a press release, there are a few key things you’ll want to remember if you want to both get it published, and make sure that it’s actually effective.
First and foremost, make sure your headline is attention-grabbing. This is your one chance to make a first impression, so don’t waste it.
Your introduction should be short and sweet- think one or two sentences at most. You’ll want to introduce the topic of your news release here without giving too much away.
The body of your press release should be fleshed out with more detail about what it is that you’re announcing. Be sure to include all of the pertinent information here without making it too long-winded or difficult to read.
You’ll also want to make use of quotes from key people involved with whatever it is you’re announcing. These can add a lot of credibility and help tell the story that you’re trying to tell with your press release.
Finally, don’t forget a call-to-action at the end of your business press releases! Tell your readers what you want them to do now that they know about this news item.
If followed correctly, these tips will help ensure that your press release gets published and actually has an impact on its intended audience!