What is a press release?
A press release is basically information disseminated to a target audience for the purpose of achieving the desired objective. A good newswire press release should avoid too much “selling” and instead seek to inform the reader.
One good method to ensure that your press release remains objective is to avoid too much hype and write it in a question-and-answer format.
How a Press Release helps you!
Extra content for your site:
Any release that you create can also be included in a separate section on your site. It creates a good impression on your visitors and clients, provides ready information for journalists who may stumble upon your site, and acts as excellent search engine fodder.
Journalists love search engines; So even as your release becomes dated, you may be still contacted by them in relation to other stories they are working on.
Most services archive news release. That means it’s an ongoing form of promotion. Search engines may pick up on the release when it is published on other sites. This creates another avenue for people to find you and possibly improve your search engine rankings through link popularity factors.
One of the critical ways to earn credibility is to be associated with some has it? This works in marketing as well. If a trusted news source carries your press release, it conveys to the readers a sense of the credibility of your product or service.
Most news content is time-sensitive. It has maximum effectiveness when distributed in a timely and speedy fashion.
How to identify a newsworthy item?
- Your business sponsoring a charity event.
- Implementing/developing a new product that addresses a specific need.
- Rebranding or Repositioning of your organization’s structure.
- Signing a major contract with a key client.
- Results of research you’ve carried out
- Attaining or Renewing of industry-standard certification.
The best writers usually are meticulous and exacting in creating the best press release service they can… often taking hours or days. But given the immediate and ongoing benefits to be had, it’s definitely a worthwhile investment of your marketing time.