Press Releases: Do They Help or Hurt Page Rankings?
The press releases (PRs) are among the tools used by online marketers to advertise their clients’ business. Some marketers argue that PRs could improve your Google page’s ranking in the event that they contain several links and certain keywords that are strategically placed. Others argue that they do not aid in any way. Others argue that they could cause harm to your website’s rankings.
What is the answer?
With just a little study, you’ll realize that the right answer is a mixture with all three. This article will begin by looking at what Google was saying about the issue on December 12, 2012.
The Google’s Matt Cutts was asked whether the inclusion of a few embedded links in a PR could benefit page rankings. The answer was in a blog post declaring that these links wouldn’t likely to help. The reason he offered is not relevant to the context for this debate, however it was completely logical at the time.
A group of savvy marketers decided to test Cutts claims so they put together an announcement with distinctive anchor text linking to Cutts blog. It was a surprise when, in only a few days, the press release was ranking for the anchor text. So, the press release links aid in SEO page rankings. The question is how much are they helping?
Link Quality Important
The quality of links in PRs leads us to two different viewpoints: that they are not helping in any way or may actually cause harm. The changes to Google algorithms in the last few years have done an excellent job of separating off low-quality content from those with high-quality. In this regard how good the website is a significant factor.
It is evident that an test press release that linked back to Cutts blog was ranked highly is more indicative to the quality of the links than the actual release. That’s the issue that the embedded links in press releases should be both relevant and pointed to reputable websites.
As an example, suppose you release a statement to inform your customers that you’re opening a brand new store. The writer might push too hard to produce anchor text that could be connected to other websites which results in text that doesn’t read well. This can be corrected with a little imaginative editing.
But, what the anchor text connects to is an additional issue. If these links lead to sites which have nothing to do with your business’s operations, they’re unlikely aid you. If they point to websites which are deemed to be unsuitable according to search engines like the Google algorithm, they’ll harm your SEO rankings. The quality of hyperlinks is crucial to getting a high ranking.
Tips for Using Links in Your Releases
For a final note I’ll give you some tips to use hyperlinks in your PR. The first will remind you of the fact that hyperlinks are not required. Press releases are one of the most specific types of content that has a specific function. These goals will be fulfilled with or without hyperlinks. Furthermore:
- Use only two links per release.
- Do not clump linked text Make sure to space it out
- Do not create irrelevant text to make hyperlinks
- It’s okay for links to link to other websites
- The best sources for press releases are those that point to news-related websites since they provide legitimacy to press releases.
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